Agentic Marketing Operations Manager

What you'll do

• Audit and redesign demand gen workflows end-to-end, replacing manual processes with automated, AI-assisted pipelines
• Build and deploy agentic workflows reducing human-in-the-loop touchpoints across campaign execution, data enrichment, and lead routing
• Evaluate, implement, and operationalize modern GTM tooling including signal-based targeting, AI enrichment, and intent platforms
• Champion a culture of automation-first thinking across the Demand Gen team
• Lead operational execution across all demand generation programs with precision and consistency
• Translate GTM strategy and quarterly priorities into executable, multi-channel campaigns with clear timelines, ownership, and pipeline targets
• Maintain campaign calendars, workflows, and cross-functional coordination
• Establish and enforce QA processes, documentation, and execution standards
• Own campaign architecture including UTMs, tracking logic, and system integrity
• Build and deploy campaign assets within marketing systems (emails, landing pages, segmentation, audience lists, dashboards)
• Design automated data flows that keep CRM, MAP, and enrichment platforms in sync without manual intervention
• Partner closely with RevOps on attribution and data alignment while retaining full ownership of marketing execution
• Manage campaign KPIs, pipeline contribution, and channel-level optimization plans
• Drive reporting consistency and performance visibility across the Demand Gen team
• Identify operational gaps and implement scalable, preferably automated improvements
• Oversee campaign budgets, pacing, vendor management, and spend tracking
• Ensure efficient allocation of spend aligned to pipeline and revenue targets
• Track performance against investment to support ROI accountability and quarterly planning

Requirements

• 5+ years of experience in B2B demand generation, growth marketing, or marketing operations within a SaaS environment
• Experience designing and automating multi-channel workflows
• Hands-on experience with AI and agentic GTM tools (e.g. Clay, HockeyStack, enrichment and intent platforms)
• Strong command of marketing automation platforms, CRM systems, and attribution/reporting tools
• Ability to think in systems: map data flows, identify process bottlenecks, and implement automated solutions
• Experience building and optimizing email nurture and lifecycle programs
• Data-driven mindset with ability to analyze performance, manage pipeline KPIs, and translate insights into action
• Strong project management skills managing multiple concurrent initiatives
• Strong presentation skills including advanced PowerPoint and Google Slides capabilities

Tech stack

Benefits